Summary:
She may be a bestselling author and makeup mogul now, but Zoe “Zoella” Sugg is still attracting new fans on her original stomping ground: YouTube. The vlogger’s main YouTube channel has just reached the milestone of 10 million subscribers, making it the fourth British channel to reach that mark after One Direction, KSI and Adele. Subscribers have become one of the key metrics to measure YouTube channels’ success, representing fans who have signed up to receive notifications when a creator posts a new video. In 2014, she became one of the first British channels to be promoted by YouTube with TV, print and billboard ads, alongside Vice News and The Slow Mo Guys.
Key data/statistical information:
- British vlogger’s videos have been watched more than 1bn times so far on Google’s online video service across her two channels
- She also has a second channel, More Zoella, which has nearly 3.9 million subscribers and 377.2m views – meaning across both channels she now has 1.04bn views
- Zoella reached the milestone of 1 million subscribers in April 2013, three years after joining YouTube
- By the time of YouTube’s advertising campaign in 2014, she had 6 million subscribers
- KSI’s main channel has 11.9 million subscribers, while his second channel has 4.2 million
- The most-subscribed-to YouTube channel belongs to gamer Felix “PewDiePie” Kjellberg, with 41.9 million fans signed up
What's my view?
YouTube has become something so great over the past years and YouTubers have become more and more popular and have started to earn money and view YouTube as their main job. They have become celebrities to people and therefore the two step flow theory can be applied here as YouTubers are known for stating their opinion on YouTube causing others to be persuaded to their point of view.
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