1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last 10 years for any reason?
The Sun
The Times
Sunday Times
Press Association
Foxtel
Fox Broadcasting Company (Fox)
MyNetworkTV,
Fox Television Stations
BSkyB
The Times
Sunday Times
Press Association
Foxtel
Fox Broadcasting Company (Fox)
MyNetworkTV,
Fox Television Stations
BSkyB
New York Post
National Star
The sun developed a paywall which turned out to be unsuccessful so it was recently taken down.
The sun developed a paywall which turned out to be unsuccessful so it was recently taken down.
2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)
New and digital media has had many impacts on News Corp's brands. An example of this would be when the sun developed a paywall which they were hoping would be successful. However due to new and digital media, the audience was no longer interested in paying a fee to read The Sun as they are able to read free news on-line. After a period of time, the paywall was taken down and The Sun found other ways to approach the audience so that they can read their news and the corporation can make some sort of money from it. Once the paywall was taken down however, The Sun website bounced back, adding more than 180,000 daily unique browsers to take its total to 1.29 million.
However, news Corp's seem to be suffering due to new and digital media which had given the audience so much power. The development of accessible news on-line has decreased the popularity of the newspaper industry. Newspapers like The Sun and The Times now experience great losses.
Some news organisations are now using advertisement as a way to make money for example the Mail On-line US has increased its popularity with advertising growth of more than 60%.
3) Use what you have found out about News Corp to answer the following question:
Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?
Traditional media institutions are adapting to the challenge posed by new/digital media so that the future of News Corps' aren't doomed. Many people are now refusing to read newspapers because of new and digital media being available to them, so they can read their news on-line or use twitter as a way to receive immediate news 24/7. Also, the new generation is all about technology and less and less people find reading books, let alone newspapers, interesting. Therefore, in order to keep the tradition going, traditional media institutions are pressured and forced to adapt and find ways to interest the audience whose attention seems to be on digital technology.
As said previously, The Sun learned that no one is now willing to pay a fee to read the news considering the fact that people can go on other news corporations and read news for free. By adapting to the audience's wishes and removing the paywall, The Sun was able to successfully boost their number of browsers. Even a partial lifting of the wall in July made little difference. The Sun have also successfully adapted to the new developments by the use of their app that can be accessed on smartphones and tablets which maintains the audiences interest seeing as it is based around the new digital media platform.
Other newspaper brands such as The Daily Mail and The Guardian are maintaining their audience's attention through the use of allowing the audience to read the news on-line for free. The comments section seems to keep the audience interested and active. Instead making the audience pay for news, traditional media institutions seems to be leaning towards the idea of using ads to maintain the balance of receiving and giving which has found to be a success.
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