(33) US digital advertising in 2016: things will get better

Link: http://www.theguardian.com/media-network/2015/dec/29/us-digital-advertising-2016-things-get-better

 

 

Summary:

 

As we’ve seen with the rise in the ad blocker narrative, good consumer experiences are fighting back and 2016 will see ad tech in retreat. Platforms such as Instagram and Medium allow for smart, targeted and more harmonious places for content and advertising, and new mobile standards from Google will improve how we consume information quickly and cleanly on mobile devices. Some of the key trends worth keeping an eye on for 2016 include: Adblockers are only the first salvo, the new case for media experience, death of the meddling middle, a contrarian focus on quality, podcasting continues to thrive, the great platform migration, the case for great creative.

Key data/statistical information:

• Between 20 and 50% of web users are believed to use adblockers and it’s a number that is expected to grow

What's my view?

I think its good that new and digital media have goals to make 2016 a better experience for users. Hopefully some of these things sort out the problems that people have faced in 2015.