(38) Daily Mail takes full control of Australian website

Link: http://www.theguardian.com/media/2016/jan/15/daily-mail-takes-full-control-of-australian-website

 

Summary:

 

The Daily Mail has ended its joint venture with Nine Entertainment and taken full control of its Australian news and entertainment website. The two companies, which described the decision as mutual, announced the joint venture in 2013 with the newsroom opening in Sydney on 1 January 2014. Clarke said the Daily Mail & General Trust’s full ownership meant there would be more investment made in the Australian site’s editorial and commercial operations including new hires.

Key data/statistical information:

• Nine Entertainment joint venture ends as Mail Online’s global chief executive says 100% ownership is best business model
• It’s current operation has around 65 staff members
• The Daily Mail Australia has approximately 2 million monthly readers and has operations in Sydney, Melbourne and Brisbane.

What's my view?

Due to the massive decrease in popularity in the newspaper industry, companies such as The Daily Mail are trying to find ways to make money through expanding their company into other countries. Whether this will work or not, I'm not too sure as technology is a rising platform worldwide not just in UK and US.