(60) The Times drops online rolling news for four editions a day

Link: http://www.theguardian.com/media/2016/mar/30/times-rolling-editions-website-sunday-times-apps

Summary:

 

The Times and Sunday Times will cease publishing rolling news on their digital platforms and move to set editions across the day as the titles launch new mobile apps and a redesigned website. An edition will be produced each day for all platforms, then updated on digital ones at 9am, midday and 5pm on weekday – and at midday and 6pm on weekends. The titles will still follow big breaking stories at editors’ discretion, they said. Senior editors believe the edition-based publishing model will reflect their readers’ daily routines and allow Times and Sunday Times journalists to produce more considered work than they could on a rolling deadline.

Key data/statistical information:

• The power of an edition has endured at the Times for more than 230 years
• The Times and Sunday Times have been expected to revamp their digital offerings for a long time and the prospect of edition-based publishing was raised almost exactly a year ago
• The Times and Sunday Times have digital subscriptions of 172,000 across seven days, figures released by the company show
• In 2013, it was reported that they had 150,000 subscribers

What's my view?

The fact that The Times is trying to improve their website and get onto the mobile platform. New and digital media has changed the way the audience like to read their news and one of the key ways people like to read their news is on-line through the usage of their phone.