Link: http://www.theguardian.com/media/2015/sep/30/millennials-pay-news-media-poll
Summarise:
Some young people are still willing to shell out for news they read. A recent poll shows that 40% of US adults ages 18-34 pay for at least some of the news they read, whether it’s a print newspaper, a digital news app or an email newsletter. Another 13% don’t pay themselves but rely on someone else’s subscription, according to the survey by Media Insight Project, a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. Older millennials are more likely than younger ones to personally pay for news. There have been attempts to capitalize on the shift online. More young people spend on entertainment. Nearly eight in 10 pay for at least one service. When you break it down, 55% pay for downloading or streaming movies or TV – services like Netflix and Apple’s iTunes. Four in 10 pay for cable, which contains channels that show news. Nearly half pay for music and 46% pay for video games or gaming apps.The survey of 1,045 young adults was conducted from 5 January through 2 February 2015 by the Media Insight Project, a partnership between the AP-NORC Center and the American Press Institute, which funded the study.
Key data/statistical information:
- Newspapers’ print ad revenue, their primary source of cash, has dropped 63%, to $16.4bn, in 2014 from 2003, according to a Pew Research Center analysis
- Daily paid newspaper circulation reached a peak in 1984, at 63.3m, according to an industry group, the Newspaper Association of America
- A quarter of those polled paid for some type of digital news, while 29% paid for a print paper or magazine
What's my view?
I think that its not shocking that more people are willing to not pay for their news rather than pay. We can read the Daily Mail and Star on-line for free. However some people may prefer to read The Sun which has a fee or maybe prefer reading print newspapers.
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