Summarise:
BuzzFeed will make its first foray into more localised news coverage by beefing up its UK editorial team, with reporters covering beats including the north of England, Scotland and Wales. Buzzfeed is seeking to significantly boost its news operation. BuzzFeed’s move into more localised content will not please regional newspaper publishers who already face significant competition to keep readers attracted to their online news sites. Earlier this month, publishers attacked the BBC’s proposal to help the local news industry by funding 100 local journalists calling it a Trojan horse for expansion.
Key data/statistical information:
- Buzzfeed is hiring 14 staff including four regional beat reporters
- BuzzFeed is going to boost its news operation by about 50% to 40 staff
- Last month, NBC Universal invested $200m in BuzzFeed in a deal which values the news and media company at about $1.5bn.
What's my view?
I think that by Buzzfeed coming into the news industry, it will increase competition as buzzfeed is already popular due to its several amounts of YouTube accounts which have millions of subscribers. Their audiences and fans are likely to support their decision to cover local news which would bring up competition with regional newspaper publishers. It definitely will bring different views and values for the public however other news publishers would have to put more effort in order to maintain the attention of their audiences.
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