(1) Amazon launches gaming and 4K streaming Fire TV update

Link: http://www.theguardian.com/technology/2015/sep/17/amazon-launches-gaming-4k-streaming-fire-tv-update

Summary: Amazon is moving into 4K content with a new Fire TV box and ultra-high definition content through its video streaming service. All of Amazon’s original TV series will be available in 4K. Streaming media will also use what Amazon calls “ASAP”, which predicts what users are likely to want to see and caches a portion of the show or movie on the device in the background so that it starts instantly rather than having to buffer. Amazon also released a new games controller with a headphones port and voice search support with over 3,000 apps, games and channels available through its Amazon app store.The streaming box also has instruction videos and Amazon’s built-in live-person tech support called MayDay, which can guide users through features and settings via the phone and with remote control. Amazon also released an updated Fire TV stick and several new Fire tablets.

key data/statistical information:

• the new Fire TV is 75% faster, handles 4K content, and has a more efficient compression system for full HD content that will allow twice as many of its customers to stream 1080p video over poor broadband connections than the number who currently can.
•  Rival service Netflix also has a library of 4K content
• Connection speeds of at least 15Mbps will be required for 4K content
• Amazon is bullish in the face of Apple’s new box
• has over 3,000 apps, games and channels available through the Amazon app store.
• The new Fire TV will cost £79.99, with pre-orders starting on the 17/09/15 and shipping from 5 October

What's my view?

Amazon is trying hard to increase the level of technology in their latest Fire TV so as to increase the companies popularity especially with all the rival companies such as Netflix and Apple. However, this new box will help people to watch their favourite shows and films faster and in a more effective way which will help them save money from going to the cinema. This may however cause a problem to the economy.