(70) BBC follows Netflix in using online viewing data to help it pick new shows

Link: http://www.theguardian.com/media/2016/may/07/bbc-netflix-data-twitter-facebook-bbc-id

 

Summary:

 

The BBC is following Netflix in using online viewing data to help it decide which programmes to make. It is also experimenting with using social media such as Twitter and Facebook to help it make commissioning decisions. The experiments are part of the corporation’s myBBC project announced by director general Tony Hall last year to “reinvent public service broadcasting through data”.

Key data/statistical information:

• The project has also gathered data from the 6 million-plus people who have signed up for a BBC iD that lets them access personalised services online
• The BBC are capturing 800m events a day
• Though many of the six million people who have signed up for a BBC ID do not appear to be using it regularly, more than a third up are using it at least once a month, and 10% are doing so ever day
• People who are signed in consume 44% more hours of content
• More than one million people have also signed up for a daily newsletter which recommends BBC content people might enjoy, up from 200,000 a year ago

What's my view?

As competition rises, so does the BBC iplayer in accord to staying as popular as Netflix and Amazon Prime. New and digital media has created TV streaming which seems to be very popular. The fact that the BBC are considering using social media to increase their popularity, could mean that BBC iplayer could become a great streaming service competitor in the near future.