Summary:
Nearly a quarter of UK households subscribe to Netflix, with 1.4 million joining the streaming service in 2015 alone to watch popular series such as House of Cards, a report has said. Netflix is far ahead of competitors such as Amazon’s Prime Instant Video or Sky’s Now TV, and is continuing to grow faster than the other services. Now TV is seen as a response by Sky to growing interest in cheaper internet-based video options, but the broadcaster says it is primarily aimed at consumers who would not sign up for a Sky subscription.
Key data/statistical information:
- More than 5 million households, or 24% of the total, subscribed to Netflix at the end of 2015, compared with 14% in 2014
- According to the data, there are about 1.6 million households subscribing to Amazon’s service in the UK, up about 300,000 over 2015, and fewer than 1 million signed up to Sky’s Now TV.
- more than 6.5 million households are signed up to some sort of video-streaming service
- while 82% of Netflix households only subscribed to one streaming service, about half of both Amazon and Now TV subscribers were also signed up to another provider
- the figures also show that almost a fifth of households that do not have a TV do subscribe to a video-streaming service
What's my view?
It is clear that there is a competition between Netflix, Amazon and Sky. These streaming services are all searching to provide a better experience for their audience so as to become more popular. This is due to the rise and new and digital media as people are now more interested in watching their favourite shows on streaming services rather than normal TV.
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