Summary:
The new website, which will be called Mashable avec France 24, will be equally financially backed by the two companies as well as receiving support from Google’s innovation fund set up as part of its Digital News Initiative to support publishers. The site aims to combine Mashable’s content with the broadcaster’s in-depth local coverage, existing digital audience and video distribution capability. “Launching in France is a big moment for Mashable as we continue to expand globally and form strategic partnerships that can accelerate our growth in new markets,” said Adam Ostrow, chief strategy officer at Mashable. “France 24’s long track record of excellence in both video and news makes them the perfect partner.”
Key data/statistical information:
- France 24 broadcasts three channels globally – French, Arabic and English – with a weekly audience of 50 million viewers across 180 countries
- The deal marks Mashable’s 3rd partnership with an international media company to enter a new market
- In 2014, Mashable opened an office in the UK, its largest market by audience outside the US, its 1st international office
What's my view?
It is clear that the news industry need some help in order to keep the business running as new and digital media has made receiving news through social media more appealing. The fact that France 24 will be partnering up with Mashable, a social media news site, it will help the business to keep striving in a generation where people are no longer interested in getting news through newspapers or TV. Also, since France 24 is a french news broadcaster, this will help Mashable to be globalised as people from France will start to know more about the site. This shows globalisation and how, in a long term, it will bring benefits two both sides of this partnership.
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