Link: http://www.theguardian.com/technology/2015/dec/23/donald-trump-social-media-strategy-internet-republican-nomination-president
Summary:
Donald Trump is still riding high in the polls as part of his bid to be the next President of the United States. If there’s anything that goes some way to explaining Trump’s popularity in the midst of his quasi-fascistic views that reached a nadir with his call to ban all Muslims from entering the United States, it is his social media prowess. Trump is fond of posting short clips to Instagram, as well as Vine, Twitter and Facebook. The brief videos evolved from his presence on YouTube (the Trump channel now has upwards of 1.3m views). Most of the clips consist of him yelling into a camera, flecks of spittle hitting the lens.
Key data/statistical information:
- Trump has more than 5.5 million Twitter followers and 4.5 million Facebook fans.
- Donald Trump, in many ways, is carrying the baton from Barack Obama’s successful 2008 election campaign, which some called the Facebook election.
What's my view?
I think it is funny that what used to be something controlled by the elite people is now being used by them to gain power. Social media is now a key way to get the audience's votes and attention. This shows the pluralistic view point because through social media, the audience go get a say. We can decide to follow Trump on social media and increase his chances of becoming president or decrease it by using social media to go against his views.
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