Summary:
The Sun’s website traffic rose by more than a quarter in November – but it was not enough to close the gap with rival Trinity Mirror. Mirror.co.uk editiorial director Pete Picton said the the site’s rolling coverage of last month’s Paris terror attacks had helped it bring in a record 77.99m unique browsers over the whole month. “The Paris terror attacks was a major contributory factor, accounting for more than 14m unique browsers alone,” he said.
Key data/statistical information:
- News UK’s website, which began offering most online articles for free this summer and had completely abolished its paywall by the end of November, posted a 25.6% rise in daily unique browsers to 1.6 million.
- Trinity’s national newspaper sites, which include mirror.co.uk, enjoyed a 28.1% rise in average daily unique browsers to 4.7 million last month compared with October, according to the latest figures from the Audit Bureau of Circulations.
- The Independent was up 24.4% compared with October to 3.27 million daily unique browsers, Telegraph.co.uk jumped 17.2% to just over 5 million, theguardian.com rose 13.7% to 9.27 million and MailOnline added 10.5% to 14.6 million.
- The Evening Standard posted the biggest rise of 29.2% to almost 520,000 daily unique browsers.
What's my view?
I think it is normal that website traffic has increased during the period of the Paris terror attacks due to the fact that people want to find out what has happened and get the inside story- even the younger ones. Therefore most would turn to on-line newspapers to get their information.
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