Summary:
US groups found promotional videos for Coca-Cola, Oreos and other products in children’s app, and want regulators to investigate. The YouTube Kids app is supposed to make watching YouTube videos a more child-friendly experience, but two US campaigning groups claim that it is not filtering out promotional videos for “junk food”. Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) have filed new complaints with regulator the Federal Trade Commission, following objections lodged in April when YouTube Kids launched in the US. The groups claim to have found promotional videos for products from 17 food and drinks manufacturers, including 47 TV ads and 11 longer videos for Coke and Coke Zero; as well as 31 ads and 21 promotional placements for biscuit brand Oreos. Their complaints note that both companies have promised not to market their products to children, and call for the FTC to investigate the 17 companies alongside YouTube.
Key data/statistical information:
- 47 TV ads and 11 longer videos for Coke and Coke Zero
- 31 ads and 21 promotional placements for biscuit brand Oreos
- It cites the example of a video published by the popular EvanTubeHD channel where its young stars – who have more than 2.2 million subscribers on YouTube – taste 12 varieties of Oreo biscuits while blindfolded, and try to guess their flavours.
What's my view?
I think that such companies like Oreo's are trying to promote their business through youtube and their prime target is young children who enjoy watching videos on YouTube. Since it has one of the most powerful social networking sites, businesses are trying to their audiences by promoting themselves on things such as YouTube.
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