Link: http://www.theguardian.com/media-network/2015/nov/05/marketing-2020-generation-talent-digital-skills-gap
Summary:
The ideal marketers five years from now will be tech-savvy creatives with soft skills to deal with both clients and colleagues. Agencies understand the importance of digital skills and that shortages can impact on their sector. As a result, many do offer training to staff in order to stay competitive. This training is also regarded as key for staff retention. But some are going further, engaging with schools to train the next generation of talent. For the past two years, Carat UK has run its Discover Media programme in local schools to introduce GCSE and A-level students to media.
Key data/statistical information:
What's my view?
I think its a good idea to train the upcoming generation about technology and marketing. Its good as they are looking for young talent and they are looking to access larger pools of talent from different backgrounds to broaden the range of perspectives in the business.
Summary:
The ideal marketers five years from now will be tech-savvy creatives with soft skills to deal with both clients and colleagues. Agencies understand the importance of digital skills and that shortages can impact on their sector. As a result, many do offer training to staff in order to stay competitive. This training is also regarded as key for staff retention. But some are going further, engaging with schools to train the next generation of talent. For the past two years, Carat UK has run its Discover Media programme in local schools to introduce GCSE and A-level students to media.
Key data/statistical information:
- UK consumers are the most enthusiastic online shoppers in Europe, with forecasts expecting them to spend more than £50bn this year.
- One of the other main shifts for marketers in the coming years is the increasing importance of mobile and video. Josh Krichefski, chief operating officer at MediaCom UK, said that video watched via mobiles has grown significantly and looks set to continue. The agency recently ran a campaign for Sky featuring Thierry Henry that was shared 21m times.
What's my view?
I think its a good idea to train the upcoming generation about technology and marketing. Its good as they are looking for young talent and they are looking to access larger pools of talent from different backgrounds to broaden the range of perspectives in the business.
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