(11) Why the future of newspapers is not all doom and gloom

Link: http://www.theguardian.com/media/2015/oct/20/why-the-future-of-newspapers-is-not-all-doom-and-gloom

Summary:

Martin Sorrell, chief executive of WPP, the world’s biggest advertising group, said at the Society of Editors’ conference that more and more people are recognising the value of the engaged audiences that newspaper brands provide. Some of the UK’s biggest print advertisers have increased their year-on-year print spend significantly, including Virgin Media, Marks & Spencer and Lidl, which is turning into one of the great supermarket success stories of the decade. There is a growing recognition that Google, Facebook, Snapchat and others benefit significantly from the value that news brands like the Guardian, the Telegraph and the Mail provide. So the pendulum, you could say, is starting to swing back to what some people still like to call “traditional media”.

Key data/statistical information:

• Tesco has reduced its print spend, but has also cut its overall spend by 31%.

• If you look at HSBC, it has increased its print advertising budget by no less than 73%.

What's my view?

I think that in the near future, newspapers wont die out and will still be something that people read while going to work or to find out whats going on in the world. However, as generations pass, things like twitter will become a more popular place to go find out about news due to the immediate 24/7 news people can receive. So in a couple of decades, I think newspapers won't be as popular as people hope.